Real estate agent marketing is becoming more and more competitive. Online visibility gives every company the opportunity to reach customers around the world. However, for realtors, the most desirable target audience is local, not global.
Successful real estate agent digital marketing strategies need to focus on reaching local customers and displaying localized search queries. This allows people who are already in your area or who are searching for your service in your area to find you quickly and easily.
That's why local SEO is an integral part of a real estate agent's digital marketing strategy.
Here are some tips on local SEO for realtors.
Google offers a one-stop shop for local businesses such as real estate agents called Google My Business.Google My Business is a tool that helps increase awareness of your business within Google Search Engine Results (SERP) and Google Cork Bicycle Rent zone Maps. This allows you to manage all of your business's Google services in one place.Last year, I gave you a quick guide to optimizing your Google My Business listings with WordStream, but it's packed with useful tips.
Google My Business is an important component of your local SEO strategy
You can also follow this GMB guide.
Go to www.google.co.uk/business to register your business with Google My Business. Once you join the company, you will need to enter all your business information. The important thing is the full business address. Google also gives you the opportunity to verify the address of your company that you need to do by mail .
Use Google Posts
If you want to highlight a particular property or perk, Google Posts is a great tool for users to research the brand name of a real estate company.
Google Posts from Google My Business
2. Add your company address to your website
To improve visibility in local search results, it's important for Google to understand where your business is. Therefore, you need to include the full company address and zip code on your website.
If necessary, consider including your address in the footer of your website so that it appears on all pages . This makes every page of your site more relevant to local searchers.
Below is a good example of this by realtor David James.
An example of how to add a real estate agency's address to the footer of your website