Hardware and interactive systems bring consumers a shopping experience of intelligence and technology. Cloud shelves, smart fitting mirrors, and VR experience have become standard in shopping malls. Prospects for Intelligentization of Commercial Real Estate The concepts of digital operation and technological innovation have begun to be integrated into the corporate strategies of leading commercial real estate developers. However, in practice, the intelligentization of commercial real estate is in the early stage of development. The intelligentization level of commercial real estate is not high, and it is slowly innovating in a point-like manner.
The application of various technologies is relatively scattered, and it has not been integrated into a systematic intelligent system. It can really be called Commercial real estate projects for smart shopping centers are rare in China. In the future, commercial real estate should first make preparations for intelligent transformation in thinking, introduce talents, improve the digital infrastructure construction of shopping centers, open up information Phone Number List and data between different management systems such as investment promotion, POS, membership, and parking, and use systematic thinking.
To achieve technological innovation in the entire industry. In the operation of commercial real estate, the real role of cutting-edge technology is not to bring amazing sensory experience. The introduction of technology purely for the sake of technology is not only expensive and cannot be recognized by consumers, but also does not contribute to the realization of profit goals. In the era of intelligence, businesses should use cutting-edge technology to attract customers, increase customer stickiness, convert consumers into long-term users and increase repeat purchases, and truly realize the iteration of intelligent operations driven by big data and new technologies.