Are you thinking of creating or increasing your digital marketing team , but you don't really know which path to follow? One thing we assure you: regardless of the stage you are in today, we have already been where you are.

Like any company, Rock Clipping Path Service Content didn't start out big. We were 3, today we are more than 300 and we do not stop growing. Believe us: we understand how difficult it is to structure and scale a team.

That is why we are going to help you understand what the stages of a digital marketing team are, and what the challenges and characteristics of the professionals at each stage are.

Initial team: up to 5 digital marketing employees

Challenges:

The main challenge for a start-up digital marketing team is to test and succeed with their first online acquisition channel. At that point, the team is still setting up, defining the main goals and metrics, choosing where and how to invest.

If the chosen channel is a blog, for example, the biggest challenge for that team will be to make the blog a scalable success that converts traffic into customers.