We all know that automation is drastically changing the way we approach PPC. From setting up to Norway Phone Number List managing and optimizing campaigns, our roles are evolving. In his new book “Digital Marketing In An AI World”, Frederick Vallaeys, former Googler and co-founder of the campaign optimization platform Optmyzr, explains why understanding the fundamentals of PPC is more Norway Phone Number List important than ever, what the machine learning can (and can't) and the skills and abilities that marketers will need. I sat down with Vallaeys at SMX Advanced in Seattle last week to discuss the book.

We discussed his experience as the first member of the AdWords team and one of its biggest advertisers, and why he's optimistic about our different roles as digital marketers in the age of digital. 'automating. Listen or Norway Phone Number List read the interview below. This interview with Frederick Vallaeys, CEO of Optmyzr, has been lightly edited and condensed. Let's talk about it on Norway Phone Number List a very basic level: what are we talking about when we talk about AI,

when we talk about machine learning and when we talk about automation and what marketers need to Norway Phone Number List really understand what these terms mean and which are discarded. so many. At a very high level, you need to understand where technology comes from and how fast it changes. And basically understand that this is a very real change that is going to Norway Phone Number List have a big impact. But it's also not as comprehensive as many people might think.