Cambridge Analytica, and then use it to reach out to customers directly. The benefit here is that they can get a massive list of people in their target audience for a flat fee, but what they do with that information will weigh heavily on whether the campaigns are successful. What About GDPR? If you’re using your own data obtained by customers who have opted-in, then you’re good. As long as you abide by other restrictions of GDPR and let them opt back out of communications and not doing anything else insane with your campaigns, you should be in the clear. GDPR, however, directly affects traditional, third-party database marketing.

If you have any clients in the EU, your business has offices in the EU, or your database purchases contain lists of customers from the EU, you’ll be Whatsapp Database in a world of hurt if you violate it. In this case, stick to databases that you’ve created yourself so that you aren’t breaking the rules and getting slapped with million dollar fines. database marketing If you’re using cookies to track IP addresses for retargeting, put an opt-in message on your site. You’ll see this in more and more places, allowing businesses to protect themselves and still get valuable data.

Does Database Marketing Work? Database marketing has its pros and cons. When you’re using the database you’ve created yourself based on customer and lead interactions, it can be extraordinarily effective. You and the customer already know each other, after all, so you can reach out to them in a number of different ways (including PPC) and they’ll be more interested to hear what you have to say. Using database marketing from third party companies to reach out to cold contacts can be riskier. There’s obviously the risk of going against marketing regulations, which is a big risk.