These Google Analytics parameters provide analytics by tracking your web traffic and identifying the origin of visits that landed on a page via the link in which the UTMs are embedded. louis herrera Jul 13, 21 | 8 min read what are UTMs parameters in web pages and how to use them to analyze data In the end, you can check tracking from multiple sources in your Google Analytics dashboard .In other words, you can measure the traffic that comes specifically from a Facebook post, tweet, image, or email sent to your list. Once you do that monitoring, it will be more A/B testing that leads to correct decisions in your digital marketing strategy .
So if this tool is so useful in theory, why don't marketers use it as often? In general, this happens because, in reality, it can be a complex resource at the beginning, from a practical point of view. With that in mind, Dominican Republic Phone Numbers List We've written this article to show you what Google Analytics UTM parameters are and what they can be used for. What are Google Analytics UTM parameters?
Why are UTMs parameters so important? What can you track through UTM parameters? How to create UTMs parameters in digital marketing? What are Google Analytics UTM parameters? UTM parameters are text strings that you can attach to your URLs to track every time they are clicked. They cause Google Analytics to display results specific to the traffic source at that URL .Thus, the UTMs parameters allow traffic to be analyzed taking into account where it comes from, that is, how it reaches you. This information is very important because it allows you to understand the exact behavior that your audience had for different digital channels in relation to a specific campaign. Therefore, they can be interesting in different attribution models in Marketing. If you don't know the path your audience takes to reach you, how do you expect to reach them? Why are UTMs parameters so important?
In any marketing strategy, results are much more valuable when they are measured and understood .If you can't understand which ads or links are driving the most clicks to your site, as well as conversions and sales , there's no way to know the right way to invest. For example, if you create three different ads and find that they are generating clicks on your website, that's great! But the job is not done yet. In the end, you need to know which of these ads brings you the most clicks and conversions. With a UTM parameter, it is possible to identify which one performs better. So instead of continuing to spend on all three ads, you can spend more money on the one that's getting the best results. The math is simple: why continue to pay for ads that don't deliver results?
The analysis of the UTM parameters allows you to understand the value of a campaign and reallocate your investments. What can you track through UTM parameters? Some of the channels to track are: Social networks UTM parameters allow you to see which content is most effective on each social platform of your business. They provide the possibility to understand which social network your company uses to reach more people and engage your target audience. E-mail In the links that you insert in emails, you can attach a UTM parameter. If you notice, when you open a link to a newsletter , it is much larger than the original.
That happens because of the connection of the UTM parameter. That way, you can check how the click performance is going on the emails you send. For example, do people click the top or bottom of sent messages more? Knowing this makes it easier to write emails that have better results .One tip is to perform actions differently and use the UTM parameters to see which works best. Another example: you can send emails to your list that have a CTA in the form of a link and another in the form of an image. Since each one has different UTMs, it is possible to know which one had more clicks.