Running a Google Ads campaign can be a case of you're damned if you do and your damned if you don't. If the campaign turns out to be a flop, you're obviously in trouble, but if Industry Email List it succeeds, you may encounter other challenges. Campaigns that are successful over a long period of time can present challenges in continuing to deliver Industry Email List performance and add value. In my experience, new Google Ads accounts offer quick wins and easy results.

Over time, these become less apparent and there is more need for innovation. One of the ways we've been able to deliver Industry Email List performance over time Industry Email List on already performing accounts is through campaign drafts and experiments. In this case study, we were running a campaign for a large legal client over five years. The results have been phenomenal over the period and we have experienced tremendous growth. The

Google Ads campaign was in a mature state Industry Email List Industry Email List where we were happy with performance and CPA levels, but were challenged to continue driving lead growth. In this competitive industry, it was important to constantly test features and push new boundaries. For a year, we conducted 80 experiments to test a wide range of features. We'll walk you through some of these tests, the results we received, and what we learned.